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September 2006

Shadow Mountain Acquires New Showroom Location

STATESVILLE, NC (September 21, 2006) - Shadow Mountain Inc., the full line importer of unique home furnishings based here will move to a new showroom location in historic Market Square, Suite 392, for the October Market.

A statement from Shadow Mountain said the dramatic increase in sales and the high volume of customers during market as well as the addition of new merchandising categories prompted the move to the new location. Shadow Mountain has been a tenant of Merchandise Mart Properties since the launch of the company four years ago.

"The new showroom is triple the size of our former location and affords Shadow Mountain the opportunity to showcase the full complement of merchandise we offer," said Chad M. Turney, President & CEO. Turney added that the recently launched Dick Idol Legends line, which is exclusive to Shadow Mountain, would be displayed in the new showroom in October.

Bob Eller, Vice President of Sales and Marketing added, "The new showroom enables us to showcase our collections in their entirety and in an environment approximating the retail sales floor."

"This is the first time in the company's history that the product line has been shown in its entirety," Eller added.

New View Our Catalog that will be unveiled at the new showroom location include rugs, top of the bed, wall art and additional upholstery offerings. The new categories are being introduced to strengthen and compliment the line of fashion forward and upscale collections offered by the niche company.

The new showroom facility allows lunch to be served daily between 11:30 - 1:30 pm and afternoon cocktails beginning at 5:00pm. An all industry cocktail party will be hosted in the showroom lobby on Thursday, October 19 to celebrate the opening of the new showroom.

Dick Idol Expands Reach With New Shadow Mountain Furnishings

"Signature" Dick Idol Legends Line Targets Different Customers

LEXINGTON, N.C. (September 11, 2006) - Montana outdoorsman, artist, and outdoor lifestyle personality Dick Idol is now providing a broader group of consumers with innovative new ways to bring the beauty and spirit of the great outdoors into their homes. Dick Idol Ventures, LLC (DIV), the licensing company behind one of the best-selling names in branded lifestyle furniture and home accessories, has announced a new license with Shadow Mountain Inc. to launch a "signature" line of home furnishings called Dick Idol Legends at the fall 2006 High Point Market (HPM) in North Carolina. The new line is in no way intended to be competitive with the existing and ongoing Dick Idol home program; instead, distinct branding, products, pricing, and target customers will differentiate the complimentary lines and help broaden the overall reach of the brand.

Jim Williams, chief marketing officer of DIV said, "Our objective is to grow the overall Dick Idol brand by better segmenting the market with unique product and marketing strategies based on each of our licensee's strengths." He added, "We are all working together as a team to ensure that all our lines are complimentary and provide our different targeted customers with unique products that are most appropriate for their customer bases." Chad M. Turney, president and CEO of Shadow Mountain said, "We believe that a strong, established brand like Dick Idol, in combination with our unique products and one stop shop sales strategy will provide a significant value to the smaller independent retailers whom we primarily serve." He added, "The DIV team and its long-standing licensing partners have done a great job building the brand, and we are excited to be a part of the family with the Dick Idol Legends branding."

Shadow Mountain will launch the initial Dick Idol Legends program at the October HPM at its newly expanded showroom in historic Market Square Suite #392. Inspired by a visit to a friend's Montana ranch and the unique antiques the rancher collected, Idol conceived the idea of the introductory High Plains Collection. The case good collection offers distinctive yet understated styling through its tasteful blend of antiqued oak wood with hair on hide leather and nail head accents. Additional new designs and collections are expected to follow in early 2007 at the Las Vegas Market. Somewhat higher price points will target smaller independent furniture retailers and specialty furniture boutiques more focused on refined rustic styling and fashion-forward design.

Importantly, the Shadow Mountain sales force will directly market an entire line of complementary products including lighting, area rugs, wall art, and bedding (more categories will follow) to streamline the shopping and merchandising experience for their customers. Bob Eller, vice president of sales and marketing of Shadow Mountain, said, "Probably the biggest thing we do is concentrate on the needs of our smaller independent retailers." Eller added, "We are former retailers ourselves and are trying to simplify our partner's lives by offering a complete rustic décor package with Dick Idol Legends including furniture and all the complimentary lighting and accents needed to properly showcase the lifestyle in a relatively limited amount of space. Our objective is to be the single source for our customer's rustic décor needs."

Dick Idol Ventures has utilized Idol's expertise in art, antiquities, and nature to create a lifestyle brand that brings the spirit of the outdoors into everyday American life. In 2001, Idol successfully launched the Dick Idol Home Collection, an outdoor-inspired furniture and household accessories line that has established Idol as an original American lifestyle innovator. More than 2,500 retailers in North America and overseas currently carry Dick Idol products, with sales exceeding $150 million. In 2004, the Dick Idol Discoveries lifestyle television series was introduced on the Outdoor Life® Network. In October 2006, Idol celebrates the 5th anniversary of the launch of his highly successful home furnishings partnership with lead licensee Klaussner Furniture and his host of other complimentary licensees. Idol continues to design products and create fine artwork including paintings and sculptures in his studio in Whitefish, MT.

Dick Idol®, the buck logo, and Dick Idol® Legends(tm) are registered trademarks of Dick Idol Ventures, LLC; for more information, please contact Jim Williams at (336) 248-8080 x22 or or visit . Shadow Mountain(tm) is a registered trademark of Shadow Mountain, Inc. For more information, please contact Bob Eller at (704) 878-0303 x303 or or visit .

January, 2006

Chad Turney named one of Furniture|Today's Fresh Faces of the Furniture Industry

Click on image for a larger version.


Shadow Mountain installs first gallery
From Home Accents Today, January, 2006

Chad Turney, left, Gray Smith, both of Shadow Mountain, with Brian Carpenter and Mike Conti, both of Mt. Timber Furnishings, Salt Lake City.

SALT LAKE CITY retailer Mt. Timber Furnishings has opened the first Unique Living by Shadow Mountain.

The three-store chain has been in its 12,000-sq.-ft. location for two years, which includes the 3,500-sq.-ft. dedicated Shadow Mountain furniture and lighting gallery. The second gallery is set for the Park City, Utah, location this month, followed by the Fraser, Colo., location later in 2006.

The Unique Living Gallery concept consists of Shadow Mountain bedroom, dining room, occasional, upholstery, accent furniture and coordinating lighting. Chad Turney, Shadow Mountain president and CEO, said the gallery concept, introduced in October, is a valuable step in the company's brand-building initiative.

"We're a real niche line with our look," Turney said. "This year we launched our case goods line, so now we're a fullline resource. We needed to show all products together to tell the story and bring the whole environment together."

Mt. Timber Furnishings has carried Shadow Mountain since the company began and is its largest dealer.

The gallery program not only allows retailers to show all of Shadow Mountain product in one place, it also is tied to a direct container program.

Unique Living by Shadow Mountain galleries require retailers to devote a minimum of 800 square feet in which they show three collections completely accessorized. To qualify for the direct container program, retailers have to buy four containers a year; if they maintain a gallery, they can get the container discount and keep buying from the warehouse at the container price.

October 3 , 2005

Eller joins Shadow Mountain

STATESVILLE, N.C. - Upholstery veteran Bob Eller has joined full line importer Shadow Mountain, Inc. as the company's first vice president of sales and marketing.

He will be responsible for the expanding customer base and sales force that has tripled over the last year. Eller will report to and assist Chad M. Turney, president & CEO, in the day to day US operations as well in this newly created position for the company.

Eller most recently was vice president of sales and marketing for California based upholsterer Richter Furniture. Earlier, he was vice president of sales for Cochrane Furniture and prior to that he was vice president of sales at La-Z-Boy's division of Alexvale Furniture for more than 10 years. Eller also has extensive past experience in the retail furniture business.

"With Bob's vast experience of sales leadership and the friendship we have shared over the years, it makes him the perfect fit for this much needed position within our growing organization," said Turney. "Bob will also be instrumental in growing our direct container program along with our new gallery program, "Unique Living," that will be launched at the fall market in High Point."

Shadow Mountain has seen extensive growth in the last year by adding bedroom, casual dining, accent upholstery and occasional at the last October market in High Point and formal dining at the Las Vegas market in July. The new View Our Catalog complement the already full line of unique indoor lighting and accent furniture that the company launched back at their first market in April of 2003.

The company has also doubled the size of their N.C. distribution center and relocated their High Point showroom into a larger location in Market Square on the third floor in space 315.


December 21, 2004

Bolick retires from Shadow Mountain; Turney assumes ownership

Statesville, NC – Charles H. Bolick Jr., founder and Chairman of rustic casegoods, lighting and accents importer Shadow Mountain will be retiring December 31st, after which time current president Chad M. Turney will assume ownership and the leading role in the company.

Bolick former founder and president of Alexvale Furniture has had over 40 years experience in the furniture industry and is an upholstery and import icon among his peers. Bolick intends to spend more time with his family and enjoy life outside of the industry.

“This was in our long range plans that at some point Charles would start phasing out of the company and eventually fully retire from the industry all together, we mutually felt that the appropriate time had come for this plan to take effect,” said Chad Turney, now President & CEO of the company.

“I feel very fortunate to have been associated with him in more than one company and feel to this day that he is one of the most influential and kind heartedness people I know in this business,” said Turney.

Shadow Mountain entered into the bedroom, dining room and occasional category at the recent October market to complement its already extensive line of rustic lighting and lodge styled accents. With the continued growth the company has just moved into its new and expanded office and distribution center facility located in Statesville, NC.

“Charles has been instrumental in his vision and expertise in founding and growing Shadow Mountain to what it has become today and there are even greater things to come as we move forward thanks to him,” said Turney.

The company is planning three new casegoods and four new lighting collection introductions for the April High Point market in their Market Square showroom.


October 20

We would like to thank all of you who attended the Fall 2004 International Home Furnishings Market in High Point and helped us make this another record breaking market for Shadow Mountain. With the addition of bedroom, dining and occasional to our extensive line of lodge and nature inspired products we have now become a complete resource in this niche category.


Our new showroom proved to be another important step of our commitment to this look and to our success as a permanent exhibitor in High Point. We have also signed our lease for Las Vegas at the World Market Center so be sure to look for more details as they become available on this show in July 2005.

Again, thanks for your continued support of your source for unique home products


October 1, 2004

Shadow Mountain introduces case goods and relocates showroom

Conover, NC - Rustic lighting and accents importer Shadow Mountain will be launching five case goods collections at the October market in High Point. These collections will include bedroom, casual dining and occasional furniture that tie directly into their current assortment of nature inspired products.

Chad M Turney, president of Shadow Mountain says "we are filling a void in the market place for an affordable product line in the rustic yet casual category that has an exceptional value". "We are reacting to what our customer's have requested of us from the success they have already achieved from Shadow Mountain", says Turney.

The use of solid wood, metal, leather and other exotic materials found only offshore will enhance the new collections and will complement the already unique line. "This will enable us to be more of a complete resource for this look", Turney adds.

The new collections and the existing product line will be shown in it's entirety at their new permanent showroom in space 251 of historic Market Square. Turney says, "The new case goods introduction plus the new showroom location indicates the commitment we have to this ever growing category".

The company also plans to move into a new office and distribution center in early 2005 to accommodate for the rapid growth over the past year.

May, 2004

The High Point Furnishings Market in April 2004 proved to be our best market ever and we would like to thank all of you who attended and contributed to our success. With our expanded square footage we were able to show the majority of the line and all the new introductions together in one location. We are excited to announce we have just signed the lease to our new permanent showroom in historic Market Square in space 251 directly behind Old Hickory Furniture. Now with doubling the April 2004 square footage we will be able to show the entire line plus our new offerings in a more fitting and pleasant environment. Please call your sales representative for more details.

From the October, 2003 High Point Market Issues of Home Accents Today:

Rustic appeal casts its own impressive glow with the iron and alabaster shade chandelier from Shadow Mountain ($699).

Shadow Mountain is excited to announce an additional showroom location in High Point for the October 2003 International Home Furnishings Market. This space will display some of our best sellers and new additions for this fall. The additional location is in the Suites at Market Square space 1-1232 on the top floor. Keep in mind our permanent 110 N. Wrenn Street location will be displaying the entire line plus all the new offerings for this fall.

Shadow Mountain, Inc. the company endorsed by nature is seeking experienced reps for its lighting, mirrors & accents line in select territories. Fax resume in confidence to: 828-466-3381

From Home Accents Today, July, 2003 issue (Sketchbook: Santa Fe Express):

More obviously western in style, the Ponderosa Valley Collection Chandelier from Shadow Mountain builds on a natural motif ($449). eLink 657


From Home Accents Today June, 2003 issue (Dallas Lighting):

Tufts of pine needles and pinecones as sconce bases bring an overt lodge charm to the Ponderosa Valley Collection Chandelier from Shadow Mountain ($449). eLink 518



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