Mountain Acquires New Showroom Location
STATESVILLE, NC (September 21, 2006) - Shadow Mountain
Inc., the full line importer of unique home furnishings
based here will move to a new showroom location in historic
Market Square, Suite 392, for the October Market.
A statement from Shadow Mountain said the dramatic increase
in sales and the high volume of customers during market
as well as the addition of new merchandising categories
prompted the move to the new location. Shadow Mountain
has been a tenant of Merchandise Mart Properties since
the launch of the company four years ago.
"The new showroom is triple the size of our former location
and affords Shadow Mountain the opportunity to showcase
the full complement of merchandise we offer," said Chad
M. Turney, President & CEO. Turney added that the recently
launched Dick Idol Legends line, which is exclusive to
Shadow Mountain, would be displayed in the new showroom
Bob Eller, Vice President of Sales and Marketing added,
"The new showroom enables us to showcase our collections
in their entirety and in an environment approximating
the retail sales floor."
"This is the first time in the company's history that
the product line has been shown in its entirety," Eller
New View Our Catalog that will be unveiled at the new
showroom location include rugs, top of the bed, wall art
and additional upholstery offerings. The new categories
are being introduced to strengthen and compliment the
line of fashion forward and upscale collections offered
by the niche company.
The new showroom facility allows lunch to be served daily
between 11:30 - 1:30 pm and afternoon cocktails beginning
at 5:00pm. An all industry cocktail party will be hosted
in the showroom lobby on Thursday, October 19 to celebrate
the opening of the new showroom.
Idol Expands Reach With New Shadow Mountain Furnishings
"Signature" Dick Idol Legends Line Targets Different
LEXINGTON, N.C. (September 11, 2006) - Montana outdoorsman,
artist, and outdoor lifestyle personality Dick Idol is
now providing a broader group of consumers with innovative
new ways to bring the beauty and spirit of the great outdoors
into their homes. Dick Idol Ventures, LLC (DIV), the licensing
company behind one of the best-selling names in branded
lifestyle furniture and home accessories, has announced
a new license with Shadow Mountain Inc. to launch a "signature"
line of home furnishings called Dick Idol Legends at the
fall 2006 High Point Market (HPM) in North Carolina. The
new line is in no way intended to be competitive with
the existing and ongoing Dick Idol home program; instead,
distinct branding, products, pricing, and target customers
will differentiate the complimentary lines and help broaden
the overall reach of the brand.
Jim Williams, chief marketing officer of DIV said, "Our
objective is to grow the overall Dick Idol brand by better
segmenting the market with unique product and marketing
strategies based on each of our licensee's strengths."
He added, "We are all working together as a team to ensure
that all our lines are complimentary and provide our different
targeted customers with unique products that are most
appropriate for their customer bases." Chad M. Turney,
president and CEO of Shadow Mountain said, "We believe
that a strong, established brand like Dick Idol, in combination
with our unique products and one stop shop sales strategy
will provide a significant value to the smaller independent
retailers whom we primarily serve." He added, "The DIV
team and its long-standing licensing partners have done
a great job building the brand, and we are excited to
be a part of the family with the Dick Idol Legends branding."
Shadow Mountain will launch the initial Dick Idol Legends
program at the October HPM at its newly expanded showroom
in historic Market Square Suite #392. Inspired by a visit
to a friend's Montana ranch and the unique antiques the
rancher collected, Idol conceived the idea of the introductory
High Plains Collection. The case good collection offers
distinctive yet understated styling through its tasteful
blend of antiqued oak wood with hair on hide leather and
nail head accents. Additional new designs and collections
are expected to follow in early 2007 at the Las Vegas
Market. Somewhat higher price points will target smaller
independent furniture retailers and specialty furniture
boutiques more focused on refined rustic styling and fashion-forward
Importantly, the Shadow Mountain sales force will directly
market an entire line of complementary products including
lighting, area rugs, wall art, and bedding (more categories
will follow) to streamline the shopping and merchandising
experience for their customers. Bob Eller, vice president
of sales and marketing of Shadow Mountain, said, "Probably
the biggest thing we do is concentrate on the needs of
our smaller independent retailers." Eller added, "We are
former retailers ourselves and are trying to simplify
our partner's lives by offering a complete rustic décor
package with Dick Idol Legends including furniture and
all the complimentary lighting and accents needed to properly
showcase the lifestyle in a relatively limited amount
of space. Our objective is to be the single source for
our customer's rustic décor needs."
Dick Idol Ventures has utilized Idol's expertise in art,
antiquities, and nature to create a lifestyle brand that
brings the spirit of the outdoors into everyday American
life. In 2001, Idol successfully launched the Dick Idol
Home Collection, an outdoor-inspired furniture and household
accessories line that has established Idol as an original
American lifestyle innovator. More than 2,500 retailers
in North America and overseas currently carry Dick Idol
products, with sales exceeding $150 million. In 2004,
the Dick Idol Discoveries lifestyle television series
was introduced on the Outdoor Life® Network. In October
2006, Idol celebrates the 5th anniversary of the launch
of his highly successful home furnishings partnership
with lead licensee Klaussner Furniture and his host of
other complimentary licensees. Idol continues to design
products and create fine artwork including paintings and
sculptures in his studio in Whitefish, MT.
Dick Idol®, the buck logo, and Dick Idol® Legends(tm)
are registered trademarks of Dick Idol Ventures, LLC;
for more information, please contact Jim Williams at (336)
248-8080 x22 or firstname.lastname@example.org
or visit www.dickidol.com
. Shadow Mountain(tm) is a registered trademark of Shadow
Mountain, Inc. For more information, please contact Bob
Eller at (704) 878-0303 x303 or ShadowMountainBE@aol.com
or visit www.shadowmountaininc.com
Turney named one of Furniture|Today's Fresh Faces
of the Furniture Industry
Click on image
for a larger version.
Mountain installs first gallery
Accents Today, January, 2006
Turney, left, Gray Smith, both of Shadow Mountain,
with Brian Carpenter and Mike Conti, both of Mt.
Timber Furnishings, Salt Lake City.
LAKE CITY retailer Mt. Timber Furnishings has opened the
first Unique Living by Shadow Mountain.
three-store chain has been in its 12,000-sq.-ft. location
for two years, which includes the 3,500-sq.-ft. dedicated
Shadow Mountain furniture and lighting gallery. The second
gallery is set for the Park City, Utah, location this
month, followed by the Fraser, Colo., location later in
Unique Living Gallery concept consists of Shadow Mountain
bedroom, dining room, occasional, upholstery, accent furniture
and coordinating lighting. Chad Turney, Shadow Mountain
president and CEO, said the gallery concept, introduced
in October, is a valuable step in the company's brand-building
a real niche line with our look," Turney said. "This year
we launched our case goods line, so now we're a fullline
resource. We needed to show all products together to tell
the story and bring the whole environment together."
Timber Furnishings has carried Shadow Mountain since the
company began and is its largest dealer.
gallery program not only allows retailers to show all
of Shadow Mountain product in one place, it also is tied
to a direct container program.
Living by Shadow Mountain galleries require retailers
to devote a minimum of 800 square feet in which they show
three collections completely accessorized. To qualify
for the direct container program, retailers have to buy
four containers a year; if they maintain a gallery, they
can get the container discount and keep buying from the
warehouse at the container price.
3 , 2005
joins Shadow Mountain
STATESVILLE, N.C. - Upholstery veteran Bob Eller has joined
full line importer Shadow Mountain, Inc. as the company's
first vice president of sales and marketing.
He will be responsible for the expanding customer base
and sales force that has tripled over the last year. Eller
will report to and assist Chad M. Turney, president &
CEO, in the day to day US operations as well in this newly
created position for the company.
Eller most recently was vice president of sales and marketing
for California based upholsterer Richter Furniture. Earlier,
he was vice president of sales for Cochrane Furniture
and prior to that he was vice president of sales at La-Z-Boy's
division of Alexvale Furniture for more than 10 years.
Eller also has extensive past experience in the retail
"With Bob's vast experience of sales leadership and the
friendship we have shared over the years, it makes him
the perfect fit for this much needed position within our
growing organization," said Turney. "Bob will also be
instrumental in growing our direct container program along
with our new gallery program, "Unique Living," that will
be launched at the fall market in High Point."
Shadow Mountain has seen extensive growth in the last
year by adding bedroom, casual dining, accent upholstery
and occasional at the last October market in High Point
and formal dining at the Las Vegas market in July. The
new View Our Catalog complement the already full line
of unique indoor lighting and accent furniture that the
company launched back at their first market in April of
The company has also doubled the size of their N.C. distribution
center and relocated their High Point showroom into a
larger location in Market Square on the third floor in
retires from Shadow Mountain; Turney assumes ownership
NC Charles H. Bolick Jr., founder and Chairman
of rustic casegoods, lighting and accents importer Shadow
Mountain will be retiring December 31st, after which time
current president Chad M. Turney will assume ownership
and the leading role in the company.
former founder and president of Alexvale Furniture has
had over 40 years experience in the furniture industry
and is an upholstery and import icon among his peers.
Bolick intends to spend more time with his family and
enjoy life outside of the industry.
was in our long range plans that at some point Charles
would start phasing out of the company and eventually
fully retire from the industry all together, we mutually
felt that the appropriate time had come for this plan
to take effect, said Chad Turney, now President
& CEO of the company.
feel very fortunate to have been associated with him in
more than one company and feel to this day that he is
one of the most influential and kind heartedness people
I know in this business, said Turney.
Mountain entered into the bedroom, dining room and occasional
category at the recent October market to complement its
already extensive line of rustic lighting and lodge styled
accents. With the continued growth the company has just
moved into its new and expanded office and distribution
center facility located in Statesville, NC.
has been instrumental in his vision and expertise in founding
and growing Shadow Mountain to what it has become today
and there are even greater things to come as we move forward
thanks to him, said Turney.
company is planning three new casegoods and four new lighting
collection introductions for the April High Point market
in their Market Square showroom.
We would like to thank all of you who attended the Fall
2004 International Home Furnishings Market in High Point
and helped us make this another record breaking market
for Shadow Mountain. With the addition of bedroom, dining
and occasional to our extensive line of lodge and nature
inspired products we have now become a complete resource
in this niche category.
new showroom proved to be another important step of our
commitment to this look and to our success as a permanent
exhibitor in High Point. We have also signed our lease
for Las Vegas at the World Market Center so be sure to
look for more details as they become available on this
show in July 2005.
Again, thanks for your continued support of your source
for unique home products
Mountain introduces case goods and relocates showroom
NC - Rustic lighting and accents importer Shadow Mountain
will be launching five case goods collections at the October
market in High Point. These collections will include bedroom,
casual dining and occasional furniture that tie directly
into their current assortment of nature inspired products.
M Turney, president of Shadow Mountain says "we are
filling a void in the market place for an affordable product
line in the rustic yet casual category that has an exceptional
value". "We are reacting to what our customer's
have requested of us from the success they have already
achieved from Shadow Mountain", says Turney.
use of solid wood, metal, leather and other exotic materials
found only offshore will enhance the new collections and
will complement the already unique line. "This will
enable us to be more of a complete resource for this look",
new collections and the existing product line will be
shown in it's entirety at their new permanent showroom
in space 251 of historic Market Square. Turney says, "The
new case goods introduction plus the new showroom location
indicates the commitment we have to this ever growing
company also plans to move into a new office and distribution
center in early 2005 to accommodate for the rapid growth
over the past year.
High Point Furnishings Market in April 2004 proved to
be our best market ever and we would like to thank all
of you who attended and contributed to our success. With
our expanded square footage we were able to show the majority
of the line and all the new introductions together in
one location. We are excited to announce we have just
signed the lease to our new permanent showroom in historic
Market Square in space 251 directly behind Old Hickory
Furniture. Now with doubling the April 2004 square footage
we will be able to show the entire line plus our new offerings
in a more fitting and pleasant environment. Please call
your sales representative for more details.
From the October,
2003 High Point Market Issues of Home Accents Today:
appeal casts its own impressive glow with the iron
and alabaster shade chandelier from Shadow Mountain
is excited to announce an additional showroom location
in High Point for the October 2003 International Home
Furnishings Market. This space will display some of our
best sellers and new additions for this fall. The additional
location is in the Suites at Market Square space 1-1232
on the top floor. Keep in mind our permanent 110 N. Wrenn
Street location will be displaying the entire line plus
all the new offerings for this fall.
Shadow Mountain, Inc. the company endorsed by nature is
seeking experienced reps for its lighting, mirrors &
accents line in select territories. Fax resume in confidence
Home Accents Today, July, 2003 issue (Sketchbook:
Santa Fe Express):
obviously western in style, the Ponderosa Valley Collection
Chandelier from Shadow Mountain builds on a
natural motif ($449). eLink 657
Home Accents Today June, 2003 issue (Dallas
of pine needles and pinecones as sconce bases bring
an overt lodge charm to the Ponderosa Valley Collection
Chandelier from Shadow Mountain ($449). eLink